Brief:Create a Nike campaign for the Olympic Games in Rio de Janeiro 2016.
Group project mixing people from Visual and Web Master.
Concept: Create a 360° Campign (Digital & Traditional), engage the consumer with the idea of became a Hero, showing Nike as a vehicle for the transformation. ¨Anyone can became a Hero¨.
A hero has to have values and characteristics related with the aspirations and desires of the consumer in order to generat an strong engagent with the Hero Idea.
Will describe the tone of voice of the Campaign and set the mood of what a HERO represents for Nike and the Olympic Games.