Brief: Is a group project, we have to create ideas to conect the Brand with the consumers online/offline.
Also we have to create brand awarness for expand the brand in new key markets out of Italy.
Concept: We create a interactive Mini Website that presents Pasta Verrigni for the rest of the world.
We show Pasta Verrigni qualities, heritage through interactive storytelling, interviews with Italian Top Chefs and Restaurant Owners and a Gourmet Pop-Up Tour to launch the brand in new key markets in differents cities like USA and Germany
We invite high profile guests like Top Chefs, Restaurant/Hotels owner, Opinion leaders (Food Critics, Journalists, bloggers) to create awarness.
In the event the guest will taste Pasta Verrigni cooked by creative Italian Top Chefs, accompaned by selected wines.
Also will have the possibility of purchase the products.