Ray-Ban Web ReDesign

Brief: is a group project, we have to Re-desing Ray-Ban USA website, maximize the UX.


Concept: In base of ower analysis SEO & SEM and personas, we create a premium experience achieved by content storytelling and visual brand consistency.

We fuse modern and vintage elements into eye catching Sunglasses and Eyeglasses to inspire the fun and beauty of everyday life.

Also we show iconic people using the most popular Ray-Ban’s through the years (Timeline).


    Goals:

  • Increase KPI

  • Attract new customers

  • Create awareness in Ray-Ban eyeglasses

  • Higher conversion rate


Complete work:
Click to Download

Ray-Ban Mobile

Prototype: Mobile

Ray-Ban Website

Prototype: Desktop