Brief: is a group project, we have to Re-desing Ray-Ban USA website, maximize the UX.
Concept: In base of ower analysis SEO & SEM and personas, we create a premium experience achieved by content storytelling and visual brand consistency.
We fuse modern and vintage elements into eye catching Sunglasses and Eyeglasses to inspire the fun and beauty of everyday life.
Also we show iconic people using the most popular Ray-Ban’s through the years (Timeline).
Attract new customers
Create awareness in Ray-Ban eyeglasses
Higher conversion rate
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